“Social media is one of the biggest opportunities that companies across industries have to connect directly to consumers. And it turns out that social media users can be pretty receptive…” -2016 NIELSEN SOCIAL MEDIA REPORT
If you’re not on social media in some form you are missing out on a very effective way to share your passion with the world. It doesn’t matter what type of company you run or product you offer, social media is a key place where people are finding (or not finding) your brand.
Contrary to a lot of marketing schemes, there’s no magic bullet to building a strong social media presence. It involves consistent work and great content. I’ve helped build many brands from zero presence online to strong awareness and engagement with large followings. It’s not rocket science, but it is work.