Show Some Soul

I’m a big fan of companies that do things like this (thanks Mr. Rossi):


I’m currently reading “Onward” by Howard Shultz, the story of “How Starbucks fought for it’s life without losing its soul”. I wrote a post with my favorite quotes so far here. As I’m reading the book, I’ve been immersed in the story of Starbucks, the passion for coffee, community, service, social good – I’m really impressed with what goes into that company; from the co-op farms in places like Rwanda, to their friendly baristas, and free wifi.

I’ve also read, “Eat More Chikin” by Chick-fil-A founder, S. Truett Cathey, and have a facsination with the whole Chick-fil-A story. It really is incredible – I’ve blogged about it here, here, and here. This is another company that shows soul, they have fun, treat customers and employees so well. Each week there’s some kind of festivity happening at their stores, whether it’s “Pirate Day”, “Daddy Daughter Night”, “Sports Day”, whatever, the list goes on and on. Plus you can get local text message coupons, and they’re constantly handing out freebies, and discounts. It makes me love to go, to take my family, and to invite others to go.

As a customer, I’m willing to pay a little more to be a part of stories like Starbucks and Chick-Fil-A because I admire and respect their leadership, integrity, and ultimately their product. I feel like when I buy a $3 coffee or a $6 sandwich, I’m affirming them, I’m buying into their vision and mission, I’m becoming a part of their story.

My big desire is to take lessons from companies like these and apply them to the places I work and whenever possible try have my organization show it’s soul, not take itself too seriously and really shine out & live out what it believes.