Not Everybody…

Not Everybody:

  • thinks like you do
  • speaks your language
  • lives in your tribe
  • cares about your traditions
  • hears what you “mean”
  • learns how you learn
  • cares about what you care about
  • likes your songs
  • believes what you believe
  • has the same point of reference
  • likes what you like
  • sees what you see
  • reads newspapers
  • is on Facebook
  • knows what a “tweet” is
  • is online
  • understands your point of view
  • knows what they want

Until we learn that we are not the center of the universe, we will be ineffective communicators and either offend a large segment of our audience, or completely miss them.