Cornerstone: Behind the Design

A lot goes on behind the scenes when we launch a teaching series at Rancho Community – It never really starts the same way however. This particular series started with a trifecta of:

  1. A conversation with our lead pastor about a “foundational” teaching series for fall
  2. The song “Cornerstone“, which I actually heard for the first time by our Murrieta Campus worship team
  3. Coldplay’s Live 2012 album & concert art

From that point on I had a pretty good idea what this should look and feel like… just didn’t know exactly how.

The concept would be build around the stage backdrop design – that’s where everything would kind of spring from. I wanted to create a kind of back alley, block wall kind of feel – real strong and bold. So I started with something like this:

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Then I added grunge and some elements to the wall – and added the text.

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Then I added some fluorescent light bulbs…

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After that came the real fun – the hand-drawn art. For that, I just used a pencil first and then a sharpie…

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After the hand drawing it was time to get the images into Photoshop. I used my iPhone 4s to shoot the drawings and bring them into Photoshop.
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After some work with masking and coloring we ended up with this:

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No light bulbs on this version because this is the stage backdrop – 16′ x 32′ for our Temecula Campus. In order to do that we printed 16) 4′ x 8′ pieces and then our Tech team put it all together. Preparing the file for this almost killed my 2009 MBP…

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Here’s a pic of one of the 4×8’s right off the press…

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After the pieces were delivered, it was time for construction by our tech team…

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While our Temecula Campus got the real thing, our Murrieta Campus got the digital version…

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And last but not least, the bulletin…

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I’m hoping to get some better pics of the stage from both campuses – it’s awesome how the lighting really changes the look of this graphic.