How I do Social Media for our Church(es)

social-media

Part of what I do for Rancho Community Church is run our social media accounts. I’m a big fan of using social media as a tool to keep conversations going or spur them on. It allows people opportunities to share thoughts and comments that they wouldn’t have the opportunity to do in person. It really is another community, just like the many communities that make up the church – it’s just online.

Anyway, I’m always interested in how other churches utilize social media. What services they are using – and how they are using them. I’ve been a big fan of Saddleback, Crosspoint and others and kind of watch them for trends. At Rancho, we almost exclusively use Facebook, Twitter and Instagram. And we have accounts for both campuses (and our School):

Rancho Community Church (Temecula Campus / Main Organization)

Rancho Community Church (Murrieta Campus)

Rancho Christian Schools

So how do we logistically run all these (and more) accounts? For the most part I personally manage all the accounts… probably not the most efficient practice, but we don’t have many other options right now. I’ve given a couple other trusted team members access to our Facebook Pages and we have a couple volunteers that help with our Twitter accounts. I’ve created a couple graphics that show some of the flow (specifically with photos) of our social media sharing…

social-media-flow-M

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social-media-flow-T

Click on the image for a full size version

 

As you can see this is 100% mobile driven – that’s mainly for sharing photos. I’ve asked our staff and key volunteers to share photos each weekend and at any events that they are running. Any good shots are shared (with photo credit) starting with Instagram which starts a chain reaction to Facebook (page) and then to Twitter. If I have a bunch of photos that aren’t real specific, I’ll just share them on our Facebook page. Whenever we share photos online we use the tag, #ranchopix and try to encourage our followers to do the same. I’ll tag our photos with things like #worship #church #temecula #murrieta, etc. as well.

That’s just a quick overview of what we’re doing. We’re slowly building followers and communities online and as we engage more, the community grows larger. It’s an exciting and fun ministry to be a part of and I can’t wait to see how it grows even more.

If you need help connecting your Instagram to your Facebook Page – there’s a good tutorial here. Unfortunately you have to log in and out of Instagram to manage multiple accounts… however the good news is that Instagram remembers what each account is connected to, which makes it a bit easier to share across platforms – I only share to Facebook from Instagram.

There’s tons of tutorials on connecting your Facebook Page to your Twitter Account – here’s a pretty simple tutorial.

I’d like to think we’re on the front lines of this, especially for a church, however I know there’s always something new or a better way to do things. Please let me know what you’re doing to engage in these communities and what tools you are using. And if you need a hand with this stuff just reach out – I’d love to help in any way I can.